AVA & MAY
From Seasonal Challenges to Year-Round Success
Founded
2018
Industry
Retail
Size
85 employees
Location
Berlin, Germany
Silvr Use Case
Working Capital
Founded in 2018, Berlin-based startup AVA & MAY, renowned for its luxury home and living products and fragrances, has rapidly grown, launching FAYNT in 2021 and CLUB NOÉ in 2021. Behind this success is a motivated team and three Cofounders with nine years of e-commerce experience. The company consists of around 85 people, primarily based in Berlin. However, they are also active in France and Italy, providing market-specific support in each region. This global focus is driving the growth of their portfolio and international presence.
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The Challenges
Liquidity and Seasonal Demand
AVA & MAY faced liquidity issues from seasonal candle demand and market impacts from external events like the Ukraine war.
Akos Piffko, Managing Director and Co-Founder
The Solution
Streamlined Financing
Silvr streamlined AVA & MAY's financing with speed, simplicity, and clarity.
Quick Eligibility Assessment
Silvr's rapid assessment of funding eligibility with minimal paperwork revolutionized financing.
Support for Early-Stage Companies
It provided a critical financing alternative for early-stage companies challenged by traditional financing avenues.
“It's about finding a long-term partner who understands our business so we don't have to start from scratch every time. While we're open about our partners, they must be reliable and professional.”
Akos Piffko, Managing Director and Co-Founder
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The Results
Innovative Product Launches
To address and overcome seasonal demand fluctuations, AVA & MAY has introduced innovative products, such as car fragrances and outdoor candles, which have been well-received by the market.
Expansion in B2B Retail
Expanding its footprint in the B2B retail space, AVA & MAY aims to forge stronger connections with business clients, opening new avenues for sales and collaborations.
Interactive Shopping Experience
By creating more interactive and tangible experiences for shoppers, AVA & MAY seeks to deepen customer engagement, ensuring their products are seen and experienced, thereby boosting their year-round market presence.
“Silvr is particularly helpful for situations like gearing up for a financing round where you must boost your marketing spend or bridge a gap during lean periods. It's an efficient way to get funding quickly and without hassle.”
Akos Piffko, Managing Director and Co-Founder
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