RSVP
From Seasonality to Long Term Development
Founded
2015
Industry
Retail
Size
13 employees across 5 countries
Location
Paris, France
Silvr Use Case
Working Capital
Aurore, Cléo, Jonathan, and Thomas founded RSVP, a luxury brand based in Paris's Marais district. With a focus on affordable luxury and sustainable luxury practices, RSVP has quickly made a name for itself in the competitive fashion accessory market.
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The Challenges
Long Production Cycles
The fashion industry's extended production timelines, sometimes up to four months between invoice payment and product receipt, create significant working capital challenges.
Seasonality
RSVP faces strong seasonal fluctuations, with peak business periods from November to January and again in June, July, and August.
Financing Constraints
Traditional financing solutions, including bank loans and seed funding, proved insufficient to support RSVP's unique business model and growth ambitions.
"Our biggest expense is the purchase of our raw materials, so we needed a suitable financing solution that could support us despite our seasonal peaks."
Jonathan, Co-Founder of RSVP
The Solution
Tailored Financing
RSVP partnered with Silvr to use a business loan for two main purposes: paying suppliers and making marketing investments. This dual approach directly addressed RSVP's unique challenges of long production cycles and seasonal demand.
Flexible Repayment
Silvr's deferred reimbursement model allowed RSVP to align repayments with their cash flow management cycle, providing a 60% improvement in working capital management.
Growth-Focused Loan
The financing enabled RSVP to accelerate marketing efforts while maintaining investment in production, resulting in a 40% increase in marketing budget allocation.
“Silvr offers us deferred reimbursement, so we only have to start repayments weeks after receiving the materials. This flexibility has been crucial for our growth.”
Jonathan, Co-Founder of RSVP
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The Results
Enhanced Cash Flow Management
RSVP gained the ability to handle seasonal peaks more comfortably and accelerate product market entry.
Expanded Marketing Budget
The company allocated larger budgets to marketing expenses, driving growth.
Long-term Development
Improved cash flow management coverage allowed RSVP to take calculated risks for long-term development.
International Expansion
RSVP is now poised for international growth, with plans to open stores in China and expand its product range to 200 items.
“We needed to accelerate our marketing while investing in our production. With Silvr, we spread out our expenses and therefore launched marketing actions that we would never have dared to!”
Jonathan, Co-Founder of RSVP
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