Flotte
Rainproof and future-proof: Flotte scales with Silvr
Founded
2020
Industry
Retail
Size
11 employees
Location
Paris, France
Silvr Use Case
Working Capital
Flotte, launched in 2020 by Lyly and Mickaël, is a green fashion brand making waves in the sustainable fashion industry with its colorful and eco-friendly clothing raincoats. The company's commitment to using recycled materials and ethical production methods has positioned it as a rising star in the eco-friendly apparel market.
The Challenges
Rapid Growth Management
Flotte experienced quick success, leading to increased working capital requirements (WCR) and the need for efficient inventory management.
Marketing Expansion
To capitalize on growing brand recognition, Flotte needed to significantly increase its marketing budget without compromising financial stability.
Omnichannel Strategy Implementation
Balancing online sales with physical retail presence required careful financial planning and resource allocation.
Mickaël, Co-Founder
The Solution
Strategic Use of a Business Loan
The funds provided by Silvr were used specifically to implement an omnichannel strategy in marketing and inventory management.
Phased Funding Approach
Silvr provided €20k in initial funding, followed by a €25k second loan, allowing Flotte to scale operations gradually and efficiently.
“Silvr is an obvious way to scale without over-leveraging or diluting your capital.”
Mickaël, Co-Founder
The Results
Exponential Marketing Growth
Flotte increased its marketing budget fourfold, significantly boosting its customer acquisition campaigns and retargeting efforts.
Enhanced Inventory Management
The increased cash flow allowed for more intelligent inventory management, crucial during periods of high order influx.
Team and Product Expansion
Flotte grew its team by at least 33% and expanded its product catalog, diversifying its offerings.
Increased Digital Presence
New digital marketing campaigns strengthened Flotte's online visibility and customer engagement.
“We multiplied our acquisition budget fourfold to match our strong growth.”
Mickaël, Co-Founder