HUYGENS Paris

Boosting Sales in Organic Skincare

Founded

2013

Industry

Retail

Size

2-10 employees

Location

Paris, France

Silvr Use Case

Growth Financing

Launching in 2013, HUYGENS Paris is an organic cosmetics brand that prides itself on being 100% made in France. The brand is not just about beauty products; they're about providing a sensory experience and a personal journey into the world of natural beauty, established by the ancestors of the Dutch Huygens family.

The Challenges

Competition

HUYGENS Paris had to assert itself as a pioneer in a market dominated by cosmetics giants.

Channel Diversification

Translating their boutique's sensory experience online meant balancing the personal touch of their physical store with the scalability of online sales.

Sustaining Innovation and Cash Flow

Balancing the need for constant innovation against the financial health of the company called for a strategic approach to funding and cash flow management.

"It hasn't been easy being the forerunner in organic skincare, especially when you're continually trying to make products that are high-end, good and affordable.”

Sébastien Guerra, Co-Founder and CEO

The Solution

A Partnership with Silvr

Huygens chose Silvr to develop their acquisition campaigns without wasting any time.

Focus on Core Business

Silvr's corporate loan enabled HUYGENS to focus on the development of innovative and effective products.

Optimization of Working Capital

Silvr helped to relieve the strain on growing working capital and support international expansion.

“Silvr is a very flexible tool for our growth and is a perfect complement to the traditional financing instruments we use.”

Sébastien Guerra, Co-Founder and CEO

The Results

Boosting Sales Growth

The collaboration tripled HUYGENS' online sales. The brand can now introduce four new treatments per year.

Global Expansion

Leveraging the working capital stability, HUYGENS improved its brand recognition, positioning itself for intense international expansion.

Focusing on Innovation

Silvr's loan has allowed the founders to invest time in R&D to develop healthy, quality products that meet their high requirements. They continue to aim higher without worrying about their cash flow.

“Silvr is an effective way to free up time to focus on our core business of developing clean, innovative and effective products.”

Sébastien Guerra, Co-Founder and CEO

Discover how Silvr
helps more founders like you

E-Commerce

“Expanding into other countries and the corresponding pre-financing of our fitness products requires enormous working capital. With Silvr, we are up to this financial challenge.”

Ivan
CEO
ATLETICA
Retail

“Unlike many other providers, Silvr offers direct contact with a dedicated person, which is invaluable.”

Karsten
Head of Global Sales
Mandrops

“What I like about Silvr are its speed and simplicity. They quickly assess if you're eligible for funding and under what terms. This is a massive plus.”

Akos
CEO & Co-Founder
Ava & May
Digital

“Silvr lets us sleep better at night and provides a cushion to expand our business.”

Michael
Co-Founder
femtasy
Marketing

“With this additional cash reserve, I keep flexibility to invest in new projects”

Brian
Founder & CEO
Birget Agency
E-Commerce

“We needed to do more on marketing. With Silvr, we were able to fund campaigns we wouldn’t have dared to imagine otherwise”.

Jonathan
Co Founder
RSVP
Retail

“Boosting our cash flow allowed us to launch our campaigns early, order enough stock to meet demand, and maintain competitive prices.”

Michel
Founder & CEO
MHB Web
IT

“Silvr helped us bridge our outstanding receivables and create enough cash flow to launch a new B2B offer”

Laurent
CEO
Mac Renew
IT

“Thanks to this cash reserve that is always available, I can readily invest in new projects”.

Laurent
CEO
Mac Renew
Consulting

“The interval between the moment our monthly expenses are paid and the moment we get paid by our clients affects our cash flow levels. Silvr short term loan is the perfect solution for that”.

Willem
CEO
Flow Bow
arrow-left
arrow-left