HUYGENS Paris
Boosting Sales in Organic Skincare
Founded
2013
Industry
Retail
Size
2-10 employees
Location
Paris, France
Silvr Use Case
Growth Financing
Launching in 2013, HUYGENS Paris is an organic cosmetics brand that prides itself on being 100% made in France. The brand is not just about beauty products; they're about providing a sensory experience and a personal journey into the world of natural beauty, established by the ancestors of the Dutch Huygens family.
The Challenges
Competition
HUYGENS Paris had to assert itself as a pioneer in a market dominated by cosmetics giants.
Channel Diversification
Translating their boutique's sensory experience online meant balancing the personal touch of their physical store with the scalability of online sales.
Sustaining Innovation and Cash Flow
Balancing the need for constant innovation against the financial health of the company called for a strategic approach to funding and cash flow management.
"It hasn't been easy being the forerunner in organic skincare, especially when you're continually trying to make products that are high-end, good and affordable.”
Sébastien Guerra, Co-Founder and CEO
The Solution
A Partnership with Silvr
Huygens chose Silvr to develop their acquisition campaigns without wasting any time.
Focus on Core Business
Silvr's corporate loan enabled HUYGENS to focus on the development of innovative and effective products.
Optimization of Working Capital
Silvr helped to relieve the strain on growing working capital and support international expansion.
“Silvr is a very flexible tool for our growth and is a perfect complement to the traditional financing instruments we use.”
Sébastien Guerra, Co-Founder and CEO
The Results
Boosting Sales Growth
The collaboration tripled HUYGENS' online sales. The brand can now introduce four new treatments per year.
Global Expansion
Leveraging the working capital stability, HUYGENS improved its brand recognition, positioning itself for intense international expansion.
Focusing on Innovation
Silvr's loan has allowed the founders to invest time in R&D to develop healthy, quality products that meet their high requirements. They continue to aim higher without worrying about their cash flow.
“Silvr is an effective way to free up time to focus on our core business of developing clean, innovative and effective products.”
Sébastien Guerra, Co-Founder and CEO