Nuoo
Elevating Organic Cosmetic with Strategic Growth
Founded
2017
Industry
Health & Fitness
Size
11-50 employees
Location
Orleans, France
Silvr Use Case
Inventory Financing
Nuoo, co-founded by siblings Julie and Maxime Richard, was launched as a small e-shop and quickly evolved to feature over 4,000 products from more than 170 brands. The launch of their own brand at the end of 2022 signified a major leap in the company’s journey.
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The Challenges
Brand Establishment Costs
Establishing its organic beauty niche required significant upfront costs, and Nuoo needed strategic financial backing to boost its brand recognition efforts.
Scaling Operations
The challenge of handling a catalog of 4,000 products from over 170 brands required robust logistical solutions to ensure efficient service and inventory management.
Diversifying Sales Channels
Continuously expanding from an online-exclusive model to physical stores required financial investment and a strategic approach to omnichannel retailing.
“Regarding stocks, it's always a matter of having a little, but not too much; being cautious, and finding the right balance. There is a cosmetic advent calendar and this advent calendar is sold out 3 weeks before the launch.”
Julie Richard, Co-Founder & CEO
The Solution
Uncomplicated Loan Request
The application process was simple and quick, and all questions were answered, which made Silvr an ideal partner.
Fast Loan Disbursement
Nuoo turned to Silvr to develop their acquisition campaigns in SEO, email marketing and advertising without wasting time.
“What we liked about Silvr was the responsiveness of the teams and the way they were able to release those funds quickly so we could invest in all the acquisition channels.”
Julie Richard, Co-Founder & CEO
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The Results
Seasonal Inventory Optimization
Silvr's financing helped Nuoo navigate seasonal demand and stock up for key sales events, which represent 10% of its annual turnover.
Efficient Fulfilment
Optimizing its logistics operations, Nuoo increased its parcel dispatch capability to 60,000 annually, enhancing delivery efficiency across France.
”As a multi-brand reseller, the financing of our inventory is key. With Silvr we quickly unlocked financing for these inventories. We can now deliver the 60,000 packages from our logistics warehouse.”
Julie Richard, Co-Founder & CEO
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