Roadstr
Driving the Revolution and Lasting Growth
Founded
2015
Industry
Mobility
Size
9 employees
Location
Paris, France
Silvr Use Case
Growth Financing
Launched in 2015, Roadstr is revolutionizing the peer-to-peer car rental industry with its innovative platform. By connecting private car owners with renters, Roadstr offers a diverse catalog of over 3,000 vehicles, including a growing fleet of hybrid vehicles and electric car rentals. The company aims to make driving enjoyable while promoting environmental sustainability through car-sharing and electric vehicle adoption. With Silvr's support, Roadstr is accelerating its growth and expanding its electric vehicle offerings, paving the way for a greener future in transportation.
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The Challenges
Brand Recognition
Roadstr needed to establish its brand in a competitive market. Communicating a unique value proposition was crucial. Limited marketing and brand awareness resources made it difficult for Roadstr to stand out among established car rental companies.
Financing Digital Growth
Traditional banks were ill-equipped to finance a digital-first model. The lack of physical assets made securing loans challenging. Alternative funding sources were needed to support growth, and cash flow constraints limited marketing and expansion efforts.
Expanding Electric Vehicle Offerings
The growing demand for sustainable transportation options required rapidly expanding the hybrid and electric vehicle fleet. Limited capital to invest in new electric vehicles created a challenge, as did balancing fleet expansion with operational expenses.
“even if a traditional solution is good and tailored, if you don't have the means to make yourself known, you can't make your business grow”.
Thomas Ceccaldi, Founder & CEO Roadstr
The Solution
Rapid, Non-Dilutive Financing
Silvr provided quick access to funds within 24 hours without diluting Roadstr's capital, offering a streamlined process compared to traditional bank loans.
Data-Driven Approach
Silvr's technology plugged directly into Roadstr's data, enabling more informed decision-making for growth strategies. This approach unlocked new growth levers through data analysis and provided insights for targeted expansion and marketing efforts.
Targeted Investments
Silvr’s loan allowed Roadstr to increase its advertising investment, free up cash flow for other critical operations, enable consistent brand building, and support various marketing channels for maximum reach.
“Roadstr is very happy to accelerate its growth with Silvr. The top European start-up for business loans quickly understood our issues very well.”
Thomas Ceccaldi, Founder & CEO Roadstr
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The Results
Accelerated Platform Development
Significant enhancements were made to the user experience and functionality, including implementing advanced search filters and the booking process. Introducing the “Superhost” feature helped build trust, and improvements were made for both renters and vehicle owners.
Expanded Electric Vehicle Offerings
Roadstr efficiently expanded its electric vehicle lineup, now offering over 300 electric vehicles (10% of the fleet). This diverse range of EVs caters to various user preferences and positions Roadstr as a leader in sustainable transportation.
Positioned for European Expansion
Growth extended beyond 1,250 French cities to the European market. Market research for international expansion was conducted, partnerships in new European countries were established, and the user base and overall market presence increased.
”Silvr was the growth lever that allowed us to invest in marketing while freeing up cash. As a result, Roadstr has been able to quickly and efficiently expand its electric vehicle lineup to meet growing demand.”
Thomas Ceccaldi, Founder & CEO Roadstr
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