Waekura
Navigating Crisis and Embracing Expansion
Founded
2017
Industry
Retail
Size
11-50 employees
Location
Paris, France
Silvr Use Case
Growth Financing
Since its creation in 2017, Waekura has been redefining the jewelry industry by offering elegant and feminine designs that invite exploration and adventure, similar to the journey of the pink flamingo, which the brand is named after in Maori. Waekura is not just a jewelry brand, but a vision refining aesthetics at an accessible price point.
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The Challenges
Navigating Through the Pandemic
Facing the Covid-19 pandemic head-on, Waekura had to adapt quickly to maintain its projected growth trajectory and keep the business afloat during economic uncertainty.
Global Expansion
Expanding the brand's footprint, especially into Asian markets demanded a deep understanding of cultural nuances and strategic planning.
Maintaining Product Quality and Customer Service
Ensuring high-quality products and exceptional customer service was crucial as Waekura scaled to maintain their e-shop 40% loyalty rate.
"The quality of our products and our customer service has enabled us to gain the loyalty of our dealers and customers.”
Philip Dahlen, Co-Founder
The Solution
A Non-Dilutive Solution
Silvr's business loan stabilized Waekura's working capital requirements and enabled the business to scale and expand geographically without having to sell shares to lenders.
Multiple Use Cases
Waekura was able to use Silvr's versatile credit to pay bills and at the same time increase brand awareness through advertising campaigns.
Long-Term Partner
Ongoing financing from Silvr provided crucial support for their long-term growth strategy.
“With Silvr, we can invest in acquisitions over the long term while paying back our bank loans to maintain our growth. We have used Silvr three times since last year.”
Philip Dahlen, Co-Founder
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The Results
Doubling Online Revenue
Since their first financing round and investment in Ads, Waekura doubled its online sales despite economic uncertainty of the pandemic.
Expansion into Asian Markets
Waekura's strategic local recruitment has increased company revenue in Taiwan, China, Hong Kong and Japan by more than 200% in just one year.
A Foundation for Future Innovations
The partnership with Silvr has empowered Waekura to focus on innovation, specifically developing products suited for tropical and humid conditions in their expanding Asian market.
“Silvr is a great solution for scaling up smoothly; it continues to fuel Waekura’s virtuous circle of growth. Since the first Silvr loan, we have doubled our turnover.”
Philip Dahlen, Co-Founder
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